Marketing
Increase traffic to your site by improving your rating in major search engines.
Getting your site up the rankings in search engines is a specialist skill. With Web Publisher out of the box you get a solution that optimises your rankings in the top search engines. Static URL generation, dynamic title and keyword generation, use of h1 and h2 tags to indicate importance all contribute to better indexing of your website.
Use the web to support your current marketing initiatives to increase sales and promote brand awareness. Let potential customers know you are the number one site for a particular range of products.
Promote your publishing company round the world!
- Target specific audiences
- Promote new books
- Publicise your Authors and Illustrators worldwide
- Find your books by Title, ISBN, Author, Illustrator and Publisher
Track your customers purchase habits:
- Analyse sales by region, imprint, author, illustrator
- Analyse clicks by region
- Check marketing effectiveness
- Gather customer email addresses for future promotions
Web Publisher also features
- Search engine optimisation (SEO)
- Static URLs
- Dynamic keyword generation
- Dynamic title generation
